NTA, not to be confused with some crazed Techno Alliance, stands for the Night Tennis Association.

And DJ Darren Emerson knows a bit about this new trend as the court became an instant dancefloor as he and Groove Armada took to the decks at a recent event.

“It’s probably one of the most unusual gigs I’ve ever played,” said former Underworld man Emerson. “But at the end I wanted a knock-up on the court!”

Crucially, the man in charge of this dynamic experiment wasn’t a greying board member trying to get down with the kids, but a 28-year-old marketing man more familiar with the clubs of Ibiza and South Beach than tennis clubs.

Dean Taylor, sponsorship and marketing manager at Sony Ericsson, has struck potential gold with his concept.

You can find out more on this crazy conception by reading Jonathan Overend’s report for the Beeb.