A brand new signing to exceptional but by no means new to the world of happening electronic music 10 Rapid fires off an opening salvo for the label comprising two brand new tracks that refuse to be ignored. If upfront and personal electronics heavily seasoned with insistent hooks is your thing then Minor Riot and Start Marching will surely more than satisfy your itch.
Minor Riot has everything you need for some serious dancefloor action. It kicks off with some mad demented strings closely followed by a throbbing evil bass line and the pressure just keeps on growing from there on in. It’s raw, it’s grungy, it’s bursting with energy. It’s rocked out electro at it’s finest. Partnering Riot is Start Marching which makes you want to do exactly that. It has enough stabs to make you bleed to death , always assuming it doesnâ€™t kick your head in first of course
It all began when Mr R won the Marine Parade remix competition with his Stone Lions â€œSnow Over Arizonaâ€ mix. Adam Freeland certainly rocked it over sound systems worldwide with that one. A series dance floor smashes for Burrito, Neon Wax and Meat Katie’s ‘Lot 49′ followed. With a growing chorus of approval from Groove Armada, Cagedbaby, Streetlife Dj’s, Eddy Temple Morris and many more together with an assortment of Compilation album appearances including Ministry Of Sound and Technics everything most definitely been on the up and up for our man ever since
It’s not easy to pigeonhole the 10 Rapid sound, which we reckon is a good thing. It crosses over from big room electro-house cuts such as “The Touch” and his remix of Cagedbaby’s “Forced”, to more indie led tracks like “Sonic Weapon”. And there’s more – his remix of Digitalism’s “Taken Away” gained some serious respect from the French glitch ‘clique’. DJ magazine described his sound as “Justice in a washing machine ” but Mr Rapid is not worried about how he is categorized. He just wants to get everyone moving as much as possible and judging by the dance floor frenzy that has been unleashed with each of his releases so far that goal has already been more than achieved.
It can only get more mental from here on in, you have been warned!