When Solarstone first launched the solarSwarm project back in February, its tagline was: “So you want to work for a record label? … Here’s your chance!†With the success of its first 6 months, Rich has taken an intrepid decision; one that will move solarSwarm another colossal step forward! One that will turn it into… the world’s first social network record label.
Through solarSwarm, Swarmers already meet, make new friends and talk about the one thing they all have in common: a love of electronic dance music! Amongst the Swarm members there are already wunderkind producers, razor-sharp designers, I.T. whizz-kids & promotional gurus. In essence a group of people who now have the collective skills and know-how to run a record label.
Now… that big step forward we were talking about!
As most any fan knows, inside the Solarstone camp there are several affiliated labels. One of those is Insatiable Records. That imprint has now been handed over lock, stock and barrel to the Swarm to run collectively as their own label and has been duly re-christened solarSwarm Recordings! Swarmers have already begun choosing the material to be signed and released through it. Through that great age-old, tried and tested process of ‘one man, one vote’, Swarmers are electing the tracks, the remixers and the mixes that are released, as well as the different imagery and artwork used for each track.
This is a fresh, innovative and wholly unique way to run a label, one that’s not been done anywhere else in the world. By the people, for that people, if you like! What we want most of all though is to give you something music industry based that you can enjoy running in the time that you have.
The password protected Swarm section of the Solarstone forum is the place where music and imagery are debated and voted upon, but in addition to this, we are currently redesigning the Swarm page of the Solarstone website which will give all Swarmers the ability to not only add tracks to a dedicated mp3 player, but also to post artwork submissions.
Existing Swarmers may wish to find and introduce new members to the Swarm to add to the whole creative input… It’s up to you, but what you ultimately have is the first social-network record label in existence. That in itself is an exciting thing indeed. With input from passionate individuals who are in it for the love of the music and want to talk, share, discuss, opine and then make things move!
TO JOIN THE SWARM: Just send an e-mail to solarSwarm@solarstone.co.uk stating briefly why you’d like to become a member. Once accepted you’ll receive your login and password and you’ll become a valuable part of this unique experience!
